Top Fashion Games Performance in South America Q1 2025

In the first quarter of 2025, the top five fashion games on a unified platform in South America demonstrated varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at each app's performance, based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw a fluctuating trend in weekly revenue, starting at approximately $26K and ending at around $17.9K by the end of March. Downloads peaked early in the quarter at 87.8K, before declining to 62.3K. Active users showed a downward trajectory from 782K to 496K over the quarter.

Covet Fashion: Dress Up Game by Crowdstar LLC, experienced a spike in weekly revenue mid-quarter, reaching $16.2K, but concluded at about $9.1K. Downloads were relatively low, peaking at 12.1K in early March, while active users hovered around 26K to 37K throughout the quarter.

SuitU: Fashion Avatar Dress UP by Libii HK Limited showed a stable revenue pattern, with a peak at $8.8K in early March. Downloads started strong at 15.3K, declining to 8K by the quarter's end. Active users remained consistent, ending at 58.4K.

For Pocket Styler: Fashion Stars from Nordcurrent UAB, revenue remained modest, peaking at $4K. Downloads fluctuated, peaking at 5.9K in early March, while active users decreased from 12.1K to 5.7K.

Glow Fashion Idol by Crazy Labs started the quarter strong with weekly downloads hitting 101.5K, before settling at 25.8K. Revenue saw a small peak of $4K in early February. Active users began at 114K, slightly decreasing to 103K by the end of March.

These insights showcase the dynamic landscape of fashion gaming apps in South America, with each app experiencing unique trends in user engagement and monetization. For more detailed insights, visit Sensor Tower.